LTSM ABOUT MLA
A non-governmental organisation dedicated to the global positioning of Montenegro as a world-class luxury destination.
THE COUNTRY
Montenegro is emerging as one of the most promising luxury destinations in Europe, a place of breathtaking natural beauty, cultural richness, and strategic potential.
As the global luxury travel market becomes the fastest-growing sector in tourism, Montenegro stands at a turning point: ready to embrace its full potential and define a new standard of excellence in the region.
Montenegro Luxury Association is leading a curated ecosystem, all working together to build a future of refined, responsible, and meaningful luxury.
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Established in April 2025, the MLA Advisory Board brings together respected leaders in luxury lifestyle, travel, destination development, tourism strategy and communications.
Through their global experience, strategic guidance and international networks, they help advance Montenegro’s development and positioning as a luxury destination.
OUR FOUNDERS
A better Montenegro than the one we found, left to our children and to everyone who comes after them.
PHOTOGRAPH TO BE SUPPLIED Founder & CEO
Visionary strategist and founder of MLA with vast experience in luxury hospitality, branding and digital startups. With deep love for Montenegro and a firm belief in its global potential, Stefan sees luxury tourism as a powerful vehicle to elevate the country’s standards and quality of life.
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As Co-Founder of MLA, Nikolina brings hands-on experience in hotel operations, guest experience, and strategic brand storytelling. She co-leads the association with creative insight, operational precision, and a deep-rooted dedication to Montenegro’s transformation into a world-class luxury destination.
OUR PARTNERS
SOCIAL MEDIA COMMUNITY
50k and counting
Join our growing community across social platforms.
HIGHLY CURATED PARTNERSHIPS
We welcome strategic dialogue with highly curated partners who share our values of excellence, innovation, integrity, and purpose.
To connect with us, please fill out the form and our team will respond promptly.
Global Strategic Advisor · Author · Diplomat
Anita Mendiratta is a trusted advisor to world leaders and global institutions in tourism, aviation, and sustainable development. With 30+ years of experience across 100+ countries, she has guided governments, organisations, and businesses through transformation and growth.
She is Special Advisor to the Secretary General of UN Tourism and works closely with the World Bank, WTTC, IATA, and ICCA. An award-winning author (The Call to Leadership), Anita is also a respected moderator of high-level international forums. Through her foundation, she supports education for children in tourism-dependent nations.
Recognised among the “Most Influential Women in Tourism” and “Top 10 Business Leaders Driving Global Change”, Anita continues to shape global leadership with clarity and purpose.
Global Tourism Strategist · Board Advisor
Yolanda Perdomo is a global expert in destination management, product development, marketing, and tourism intelligence, with over 20 years of international experience in the tourism sector. She has held senior leadership roles in both public and private sectors, shaping strategies in 30 countries across four continents.
Her previous positions include Director of Madrid Tourism, Deputy Minister of Tourism and CEO of the Canary Islands Tourism Board, and Director of Affiliate Members at UN Tourism (formerly UNWTO). She continues to advise UN agencies, governments, private sector organizations, NGOs, and academic institutions worldwide.
Yolanda serves on the Advisory Board of the Montenegro Luxury Association, is an Executive Board Member of MADISON MK, and a Board Member of the Afro-Asian Union for Tourism, Crafts, Research & E-Commerce. A frequent keynote speaker and researcher, she is committed to advancing innovation and collaboration in global tourism.
Chief Executive Officer · Quintessentially SEE
Katarina Larisa Ham is a seasoned executive with nearly 30 years of international experience in public relations, communications, and luxury lifestyle management. As Founder & CEO of Quintessentially SEE, she has expanded operations across seven countries, providing bespoke services to high-net-worth individuals and corporations while building strong regional and global partnerships.
She serves on the Advisory Board of the Montenegro Luxury Association and as International Partner at LTS Montenegro, supporting the development of high-end tourism strategies. Widely recognised as a leading voice in the luxury sector, Katarina has spoken at the Forbes Adria Power Women’s Summit, the Luxury Network Summit, and the Superyacht Summit Adria, and has been featured by CNN and leading media across the region.
Special Advisor to the Board · Chief Strategy, Innovation & Operating Officer, Forbes Travel Guide
Stuart Greif brings 30+ years of global expertise in travel, hospitality, and technology. At Forbes Travel Guide, he leads strategy, innovation, and operations, helping define excellence in luxury hospitality.
He previously held senior leadership roles at Microsoft, J.D. Power, and Amperity, and is recognised as a global thought leader on AI and travel innovation. Stuart has served on the World Economic Forum’s Global Future Council for Responsible Tourism and is a frequent speaker at international industry forums.
Named among the “50 Most Inspiring” and “100 Most Influential” leaders in travel, he is also widely respected for his advocacy of diversity, inclusion, and women in leadership.
Chair of the Advisory Board · Global Corporate Communications
Isabel Tapp is a strategic communications and luxury travel, tourism and hospitality advisor with 35+ years of global expertise. Based in Dubai for over 25 years, she is recognised as a pioneer in luxury travel, tourism and hospitality communications advising governments and global brands.
As Founder of AllDetails, she built an award-winning Communications Agency that successfully launched and positioned international luxury brands such as Mandarin Oriental and St. Regis as well as advised Tourism Boards of Visit Britain, VIENNA, Finland and Switzerland. She serves as an independent advisor and Certified Advisory Board Chair, specialising in market entry, reputation management, positioning, and communications.
Isabel has been recognized by Power Book Middle East as one of the most influential communications professionals in the region.
We welcome strategic dialogue with partners who share our values of excellence, innovation, integrity and purpose.
