ABOUT MLA

The Association.

A non-governmental organisation dedicated to the global positioning of Montenegro as a world-class luxury destination.

Leading Luxury Providers Influential Travel Buyers Eminent Global Experts HNWI & UHNWI Curated Media Government & Institutions
Leading LuxuryProviders InfluentialTravel Buyers Eminent GlobalExperts HNWI & UHNWI Curated Media Government &Institutions

THE COUNTRY

Montenegro, a rising force in refined tourism

Crna Gora se pojavljuje kao jedna od najperspektivnijih luksuznih destinacija u Evropi, mjesto zadivljujuće prirodne ljepote, kulturnog bogatstva i strateškog potencijala.

Kako globalno tržište luksuznog putovanja postaje najbrže rastući sektor u turizmu, Crna Gora stoji na prekretnici: spremna da prihvati svoj puni potencijal i definiše novi standard izvrsnosti u regionu.

Montenegro Luxury Association vodi kurirani ekosistem u kojem svi zajedno rade na izgradnji budućnosti rafiniranog, odgovornog i smislenog luksuza.

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Boka Bay
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Durmitor National Park
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Skadar Lake
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Porto Montenegro

ADVISORY BOARD

Global expertise. One shared vision for Montenegro.

Established in April 2025, the MLA Advisory Board brings together respected leaders in luxury lifestyle, travel, destination development, tourism strategy and communications.

Through their global experience, strategic guidance and international networks, they help advance Montenegro’s development and positioning as a luxury destination.

OUR FOUNDERS

Vision & Integrity

A better Montenegro than the one we found, left to our children and to everyone who comes after them.

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Stefan Stešević

Osnivač i CEO

Vizionarski strateg i osnivač MLA-a sa velikim iskustvom u luksuznom ugostiteljstvu, brendiranju i digitalnim startupima. Sa dubokom ljubavlju prema Crnoj Gori i čvrstim uvjerenjem u njen globalni potencijal, Stefan vidi luksuzni turizam kao moćno sredstvo za podizanje standarda i kvaliteta života zemlje.

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Nikolina Kovačević Stešević

Suosnivačica i CMO

Kao suosnivačica MLA-a, Nikolina donosi praktično iskustvo u hotelskim operacijama, iskustvu gostiju i strateškom pripovijedanju brenda. Ona suvodi asocijaciju sa kreativnim uvidom, operativnom preciznošću i duboko ukorijenjenom posvećenošću transformaciji Crne Gore u luksuznu destinaciju svjetskog nivoa.

OUR PARTNERS

Alliances built on excellence, sustainability, integrity, and shared values.

Ministry of Tourism of Montenegro LOGO TO BE SUPPLIED Portonovi LOGO TO BE SUPPLIED Regent Porto Montenegro LOGO TO BE SUPPLIED One&Only Portonovi LOGO TO BE SUPPLIED Mamula Island LOGO TO BE SUPPLIED Turkish Airlines LOGO TO BE SUPPLIED The Collection LOGO TO BE SUPPLIED Tivat Tourism Organisation LOGO TO BE SUPPLIED Ministry of Regional Investment Development and Cooperation with NGO LOGO TO BE SUPPLIED Milena Đurđić Designerwear LOGO TO BE SUPPLIED ICT Cortex LOGO TO BE SUPPLIED

HIGHLY CURATED PARTNERSHIPS

Connect with MLA

Pozdravljamo strateški dijalog sa visoko kuriranim partnerima koji dijele naše vrijednosti izvrsnosti, inovacija, integriteta i svrhe.

Da biste nas kontaktirali, molimo popunite formu i naš tim će vam brzo odgovoriti.

PRIVACY POLICY ›

HIGHLY CURATED PARTNERSHIPS

Explore a partnership.

We welcome strategic dialogue with partners who share our values of excellence, innovation, integrity and purpose.

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